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Direct Marketing Management (DMM)

Direct marketing management(DMM) is a form of communication used to help in selling products and services. Typically it communicates a message including the name of the product or service and how that product or service could potentially benefit the consumer. DMM is a means to provide services to the customers.
Successful direct marketing also involves compiling and maintaining a large database of personal information about potential customers and clients. In this the client adds his customers and stores all the information regarding them. Then the client can send sms, emails and postal mails to his customers in groups or to individual based on his requirement and can maintain the history, so that he can use it for the future reference.

The client can send sms to a group or to individual by writting the first alphabet of the groupname or the individual's name, you will get a list of names containing those letters, thus selection becomes easier. The sending of message is a fast process.

The client can maintain the call details as well. There is a call module in which he can store the number and the details of the conversation he had. Any information about the customers can be edited any time. The client can change his password any time he need.


The client can send postal mail to a group or to individual by writting the first alphabet of the groupname or the individual's name, you will get a list of names containing those letters, thus selection becomes easier. This will generate a pdf for the envelope and for the content letter.

The client can send email to a group or to individual by writting the first alphabet of the groupname or the individual's name, you will get a list of names containing those letters, thus selection becomes easier. This will generate a pdf for the envelope and for the main letter. We have tried to make this project as simple so that it can be used by an individual having little knowledge about the computer. Direct marketing can be a very cost-effective sales tool for companies, institution, shops etc as long as it is used properly.


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